Iuliia has worked with e-commerce and B2B projects across different markets, first as a business owner, later as a consultant and inside agencies.
Running her own company taught her what the numbers look like from the inside: which leads turn into money, what a wasted month costs, and how fast a strategy stops mattering when the phone is not ringing. Working inside agencies showed her where the chain usually breaks. Reporting stops at the lead, nobody asks what happened after the call, and the person who sold the work is rarely the person doing it.
Yury was the technical half of that work, at first occasionally, then on most projects. When it became clear that between them they covered the whole chain, from the campaign to the tracking to the code underneath, they started Zen Republic and went direct: no white label, no outsourcing through another agency, and no layer between the client and the people doing the work. That is the part that matters to her. When you talk to the owner every week, you know what actually hurts, what the situation is right now, and what to do first.
Today she builds the strategy and runs Google Ads for owner-run service businesses in the US and Canada, measured on calls and booked jobs.
Keywords are the backbone of any successful Google Ads campaign. They connect you with your audience and make sure your ads show up when people are looking for exactly what you’ve got. But how do you make sure you’re picking the best keywords? In this blog post, we’ll explore practical, fun ways to optimize Google […]
UTM Tags: The Key to Effective Campaign Tracking Have you ever clicked on a link in an email or social media post and noticed a long string of text at the end of the URL? Something like this: www.sweettreatsfromspace.com/gluten-free-cupcakes?utm_source=newsletter&utm_medium=email&utm_campaign=gluten_free_launch That’s not just random gibberish—it’s a UTM link, and believe it or not, it’s one of […]
Many companies are still wondering how they can improve their performance online, and the key to competing against other businesses online is digital marketing. You can utilize a lot of strategies and solutions from SEO, SMM, PPC, etc., there will always be something for your business. Let our team at Zen Republic Digital Agency teach […]
Running Google Ads? Great, but if you’re not regularly auditing your campaigns, you could be missing out on massive opportunities. A thorough Google Ads audit uncovers where your money is going and how to maximize your return on investment (ROI). This guide gives you everything you need to audit your campaigns like a pro. What […]
So, you're running a small business and you've probably heard about Google Ads, right? Maybe you're wondering if it's really worth it or if it's just another buzzword in the digital marketing world. Well, you're in the right place. In this post, we're going to break down the benefits of Google Ads for small businesses—no […]
Starting a cleaning business can be an exciting and rewarding venture, but attracting and retaining clients is crucial to your success. Whether you’re targeting residential or commercial clients, having a robust client acquisition strategy will set you apart from the competition. This guide will walk you through proven methods to attract clients, from establishing your […]
To maximize the effectiveness of your PPC campaigns, it's crucial to avoid common pitfalls that can waste budget and reduce campaign performance. Here are practical tips and examples to guide you in optimizing your campaigns for better results:1. Not Setting Up Comprehensive Conversion TrackingTracking all conversions, including calls and form submissions, is essential for measuring […]
The junk removal industry encompasses a wide variety of specialized services. Identifying these segments can significantly enhance your Google Ads campaign, allowing for more targeted and effective advertising. Here's a breakdown of the different types of junk removal businesses, the benefits of identifying these segments, and how to structure and manage a Google Ads campaign […]
In the lead generation business, particularly when dealing with offline conventions and enhanced conversions, the relationship between sales and advertising is vital. Effective advertising can significantly boost lead quality and conversion rates, but this requires a flow of detailed sales information to the advertising team. This blog post will delve into why sharing sales information […]
Master the Art of Google Ads Espionage! Learn how to spy on competitors' Google Ads with these actionable steps. Gain the edge and outshine the competition today!
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