Most agencies stop at the ad click. They manage campaigns and report on clicks and leads, and they hand the rest off to whatever CRM, website, or tracking setup the client already has. In practice, those systems rarely talk to each other, and the marketing data stays disconnected from the revenue data.
We work differently. We run the campaigns, build the websites they point to, and wire the whole thing into your CRM and your revenue data.
The engineering is not a side offering alongside the marketing. It is what makes the marketing measurable, and eventually, profitable.
Marketing that learns from your revenue
Google’s algorithm is only as intelligent as the data you feed it. Most businesses feed it form submissions and phone calls, which are proxies for revenue rather than revenue itself. As a result, the algorithm optimises for leads that look good on paper but may never convert into paying customers.
Our work is to close that loop. Each ad click carries its campaign and keyword data into call tracking or form capture, from there into your CRM with full source attribution, and finally into your sales outcome. When a deal closes, the revenue is pushed back to Google Ads as an offline or enhanced conversion. Over time, the algorithm learns which keywords, audiences, and creatives produce paying customers, not just leads.
This is the work that most agencies cannot do, because it requires development rather than campaign management. It is where an engineering background stops being decorative and starts paying for itself.
See what is included in our Google Ads management for service businesses.
Engineering stops being decorative and starts paying for itself.
Ad click
keyword + campaign
Call / form capture
tracked at source
CRM
with source attribution
Sales outcome
closed / lost
Revenue → Google Ads
offline / enhanced conversions
the loop feeds paying-customer data back to the algorithm
Infrastructure built for what you sell
Your campaigns only convert if the pages they point to load quickly, behave correctly, and handle the traffic you send them.
Custom builds
Landing pages, calculators, configurators, multi-step qualification flows — whatever the campaign requires. We build on WordPress when the client already runs it and it fits the job, and on Flask or static HTML when WordPress cannot deliver the logic or the speed. The technology serves the campaign rather than the other way around. Everything we build belongs to you: the code, the credentials, and the infrastructure, from day one.
WooCommerce that holds up under real traffic
Most WordPress performance problems are not caused by WordPress itself. They come from shared hosting, limited PHP workers, missing page caches, and stacks that collapse the moment more than one person is on the site at the same time. A single visitor gets a fast page. Ten concurrent visitors during an ad push get response times of one to two seconds, and checkout quietly becomes the place where revenue disappears.
We deploy a different architecture on a VPS you own, and the difference is measurable rather than theoretical. On identical tests — 100 requests with 10 concurrent connections — our stack handled 87 requests per second with 115ms median latency. A typical optimised WordPress setup handled 10 requests per second with 968ms median latency. Every visitor gets the same fast experience whether they are alone on the site or one of hundreds.
10× faster
under real concurrent traffic than a typical optimised WordPress setup
Your tools, connected
By the time a business reaches the size where marketing matters, it has usually invested in a CRM, a call tracking platform, telephony, accounting software, and three or four other SaaS tools. The problem is that none of them talk to each other. Your team works across six tabs, leads get lost between systems, and the reports never quite match reality.
We do not replace that stack. Instead, we build a connective layer on top of it — API integrations, Chrome extensions, and middleware — so your existing tools behave as a single system. Representatives see a unified interface, calls log themselves, caller IDs match to CRM records automatically, and follow-up playbooks enforce themselves rather than depending on whether the rep remembers to click the right button.
This is deliberately different from “switch to HubSpot.” You keep the tools you chose, and you get the integration layer that makes them finally work together.
We do not replace your stack. We build the layer that makes it work as one.
How we work
Founders do the work
There is no handoff to a junior team after the pitch. Iuliia runs the campaigns and strategy. Yury builds the integrations and the infrastructure. The people you meet in the first conversation are the people who touch your account every week.
You own everything
Ad accounts are created under your business, with full admin access from day one. Code, credentials, servers, and data belong to you. If we stop working together, nothing leaves with us.
How a project starts
Most engagements begin with a short diagnostic --- either a workflow audit, a speed test of an existing store, or a conversation about attribution gaps in a current ad account. From there, we scope the work. Discrete projects (a custom build, an integration, a server migration) are fixed-price. Ongoing work (ad management, monitoring, support) runs on a monthly retainer.
What we don’t do
Honest about the edges of our work, because the wrong fit costs everyone time.
No-code platforms
We do not build on Wix, Squarespace, or similar platforms. If you need a no-code site, we are not the right team.
Zapier-style automation
We write integrations as code, not as workflows in a third-party automation tool. This is a deliberate choice about reliability and ownership.
SEO content writing
We do not produce blog posts, landing-page copy farms, or content-for-rankings. The writing on your site should come from someone closer to the business.
Link building
We do not run outreach campaigns for backlinks or participate in link exchanges. We focus on the technical and infrastructure side of SEO when it overlaps with the work we do.
Businesses we work with
Home services
Lead-driven businesses where a phone call is the conversion.
Legal practices
Attribution-sensitive, long sales cycles, high per-client value.
Healthcare practices
Local patient acquisition with compliance-aware tracking.
B2B services
Longer funnels with CRM-centered attribution and lead scoring.
Testimonials
Start with a conversation
The fastest way to know if we are a fit is a 30-minute call. Bring an ad account, a website, or a workflow that is not working the way it should. We will tell you what we see and whether our work applies.
