PPC Management for Service Businesses
Most service businesses don't have a lead problem. They have a tracking problem. Before we touch bids or budgets, we make sure the numbers in your account match the calls and jobs in your business.
We run paid search and paid social for owner-run service companies in the US and Canada. Two senior people, your accounts, month to month.
Tracking is usually where we start. It's the cheapest thing to fix, because it changes what every future decision is based on.
The channels we run
Google Ads
The main channel for most service businesses, because it catches demand that already exists. Search campaigns built by service and service area, call assets, and Performance Max only where it earns its place.
Microsoft Ads
The same campaign structure, re-used. Clicks are often cheaper, and in some trades the audience skews exactly where you need it.
Meta lead ads
For services people don't search for at 9 a.m. on a Tuesday. Useful when you need to create demand rather than catch it, and when the offer is easy to say in one line.
LinkedIn Ads
For B2B services with a long sales cycle and a clear job title on the other side.
Every channel sits on the same tracking layer. If we can't measure it, we don't scale it.
How we choose the channel
We start with two questions: does anyone search for what you sell, and how does the sale actually happen?
If people search, search ads come first. If they don't, or if the volume is too thin to spend on, we look at social. If your sales process needs a quote visit, a measurement, or a site walk, we plan around that, because a lead that never becomes a job is not a result.
We don't run a channel because it came inside a package.
Two questions we start with
- Does anyone search for what you sell?
- How does the sale actually happen?
The tracking layer under every channel
This is the part most accounts get wrong, and it's where we start.
Call tracking with dynamic numbers, so you know which campaign and which keyword produced each call.
Form tracking that survives modern sites, including AJAX forms that standard setups miss.
Spam and junk lead filtering, so your conversion numbers are made of real people.
Leads recorded with their attribution intact. If you don't have a CRM yet, we'll build a simple one inside your own website.
Closed jobs sent back to the ad platform, so bidding learns from revenue instead of clicks.
Reporting built on data from your own accounts: call tracking, ad platforms, CRM, email, Google Business Profile, Search Console. The more access you give us, the more of the picture we can show you.
What a month with us looks like
- Campaigns checked every day, not once a week.
- Search terms reviewed weekly, with negatives added so your budget stops paying for the wrong clicks.
- Invalid clicks filtered with our own tool.
- A monthly report in calls, leads and booked jobs, with what changed and why.
- Strategy calls with the person running your account. We're reachable every day, and calls run weekly or every two weeks when a lot is moving.
- Email answered within 24 hours.
You own every account and every piece of data, we work month to month, and we don't charge a percentage of your ad spend.
See how we workWho this is for
Owner-run service businesses in the US and Canada where the phone call is the conversion:
Built for
- Home services and trades
- Remodeling and stone fabrication
- Commercial cleaning
- Movers and junk removal
- Law firms
- Healthcare practices
Probably not a fit if
- You want a channel launched this week without fixing measurement first.
- Most of your sales happen online through a cart.
Don't see your business here? Write to us, and we'll tell you honestly whether we can help.
Results from accounts we run
Stone countertop manufacturer, Toronto
1,500+
leads
Cost per lead down about 55%, from CAD 91 to CAD 38–42.
Commercial cleaning company
$140 → $70–110
cost per lead
Conversion rate from 2.66% to 6–8.88%.
Personal injury law firm
117
signed cases
$332,656 in managed ad spend, $2,843 per case. Iuliia managed the account.
FAQ
No. We work inside your own accounts. They stay yours, with or without us.
That's usually where we start. It's also the cheapest thing to fix, because it changes what every future decision is based on.
No. Your budget goes to Google or Meta, not through us.
Iuliia builds the strategy and runs the campaigns. Yury joins when the work gets technical: tracking, development, connecting your accounts and tools.
Search ads can bring calls in the first month. What takes longer is knowing which of those calls turn into jobs, and that's the number we optimize toward.
Let's look at your numbers first.
Book a discovery call. If we can help, we'll suggest the next step. If we can't, we'll say so.
