A marketing strategy created without studying your audience is bound to bring your name to the list of one of the small businesses that fail every year. Market research and surveys help us as marketers and you as a business owner understand the “why” behind your customers’ behavior. This is uncovered using valuable information like your target audience’s demographics, needs, and online habits. This intel becomes the foundation for crafting marketing campaigns that speak directly to what your customers truly care about. What keeps your ideal customer up at night? What challenges do they face? We’ll identify their pain points and frustrations to position your brand as the solution.