WordPress

We built a crawler and measured 23,030 real WooCommerce stores — not their cached homepages, but their actual server response once a customer starts shopping. The results weren’t small deviations. They were structural.

If you've run a WooCommerce store long enough, you know this cycle: the site feels fast at launch, you optimize a few things, performance improves—then traffic grows and everything slows down again. You compress images. Minify CSS. Install a caching plugin. Upgrade hosting. And six months later, you're back where you started. This isn't because WooCommerce is broken. It's because most performance advice targets the wrong layer of your system.