Why WooCommerce Stores Keep Getting Slower (And What Actually Fixes It)

If you've run a WooCommerce store long enough, you know this cycle: the site feels fast at launch, you optimize a few things, performance improves—then traffic grows and everything slows down again. You compress images. Minify CSS. Install a caching plugin. Upgrade hosting. And six months later, you're back where you started. This isn't because WooCommerce is broken. It's because most performance advice targets the wrong layer of your system.