Articles by Yury Parfentsov
We Tested 23,030 WooCommerce Stores Under Real Shopping Conditions. Most Are Slower Than Owners Realize
We built a crawler and measured 23,030 real WooCommerce stores — not their cached homepages, but their actual server response once a customer starts shopping. The results weren’t small deviations. They were structural.
February 13, 2026
Why WooCommerce Stores Keep Getting Slower (And What Actually Fixes It)
If you've run a WooCommerce store long enough, you know this cycle: the site feels fast at launch, you optimize a few things, performance improves—then traffic grows and everything slows down again. You compress images. Minify CSS. Install a caching plugin. Upgrade hosting. And six months later, you're back where you started. This isn't because WooCommerce is broken. It's because most performance advice targets the wrong layer of your system.
January 8, 2026
When Spam Looks Like Random Letters: Website Form Security in 2025
A new wave of automated spam has emerged — one that looks harmless but signals a shift in how bots operate. These form submissions, filled with random strings of letters instead of links or sales pitches, are not typical spam but automated probes testing how websites handle validation. This article explores the growing trend of “intelligent” form bots that mimic legitimate user behavior, bypass traditional validation logic, and challenge our assumptions about how spam operates — and how we should defend against it.
October 20, 2025
Tracking AJAX Form Submissions with Google Tag Manager: A Step-by-Step Guide
If you regularly use Google Tag Manager (GTM) to set up event tracking for form submissions, you've likely encountered forms that submit using AJAX, which can make capturing successful form submissions challenging with standard methods. Unlike traditional form submissions, AJAX forms do not trigger the typical submit events, making it difficult to track them using straightforward GTM configurations.
October 25, 2024
Lead generation funnel: indicators and efficiency calculator
With this guide on refining the Lead Generation process and our calculator, you can pinpoint weaknesses in your marketing and sales teams.
March 10, 2024
