Yury Parfentsov

If you regularly use Google Tag Manager (GTM) to set up event tracking for form submissions, you've likely encountered forms that submit using AJAX, which can make capturing successful form submissions challenging with standard methods. Unlike traditional form submissions, AJAX forms do not trigger the typical submit events, making it difficult to track them using straightforward GTM configurations.

With this guide on refining the Lead Generation process and our calculator, you can pinpoint weaknesses in your marketing and sales teams.