Google Ads Campaign
The foundation of success in Google Ads lies in strategic keyword selection. For a clinic specializing in All-On-Four implants, the focus was on high-intent keywords related to this specific procedure. Ad copy optimization emphasized the clinic's expertise, state-of-the-art facilities, and a compelling call-to-action. Ad extensions were utilized to provide additional information, such as location and contact details.
Facebook Ads Campaign
On Facebook, the strategy involved precise audience targeting. Customized ads were created for different demographics, emphasizing the transformative impact of All-On-Four implants. Visual content played a crucial role, showcasing before-and-after images and patient testimonials. Strategic ad placement ensured maximum visibility among the target audience.
Setting Up Call Tracking for Comprehensive Analysis
To understand the impact of the PPC campaigns beyond clicks, call tracking tools were implemented. This allowed the clinic to attribute incoming calls directly to the PPC ads. Real-time analysis of call data provided valuable insights into which ads and keywords were driving phone inquiries, enabling quick adjustments to optimize performance.
Integrating Salesforce CRM for Lead Pipeline Analysis
The integration of Salesforce CRM streamlined the lead management process. Every prospect generated through the PPC campaigns was tracked from the initial click to conversion. This end-to-end visibility enabled the clinic to understand the customer journey, identify touchpoints that led to conversions, and nurture leads effectively.